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Recommendations for a Great Web Designer

Web DesignIf you’re in search of a great web designer, you may want to skip Elance and go directly to Twitter, do not pass go. Finding recommended vendors and freelancers for your business may be as easy as asking the hundreds of folks in your social media network who they recommend. Here’s a breakdown of ways to find trusted contractors, by social media outlet:


One of the most powerful elements of LinkedIn is the “recommendations” feature. You can write, read, and request recommendations from others in your network. It may take a little legwork, but you can use this feature to find a great copywriter, and read what others have to say about him or her. Think of it as a Yelp for people.


While you’re missing out on the depth of information available on LinkedIn, you can get instantaneous responses. For instance, tweet “Looking for a great online bookkeeper” and you should get a bunch of responses within minutes. Give more weight to those that come from inside your network, though, as often a request for referrals will generate automated responses from a spammer. It looks like it comes from one of your friends, but is actually just an ad.


You can post requests for referrals, just like on Twitter, and you can also search for people with those keywords in their profiles. Beware, though; just because someone is listed as “Penelope Bookkeeper” doesn’t mean they’re an expert. You could also post your request in groups that are associated with the topic (post a request for a logo designer on a graphic artists’ Facebook group wall, for example).


It might seem a little strange to put out a call for resources via video, but why not? Especially if you have a significant following, you could get a tremendous response. Added benefit: If the project you have in mind has a visual aspect, you can demonstrate it right on the video (think office organization, website overhaul, kitchenette remodel).

Even if fourteen people recommend the same web designer, make sure to do your due diligence. Get a written quote and scope of work, ask for a list of projects completed, and confirm that that person will be doing your project personally, not outsourcing to another. With these tips in mind, you should be able to find great outsourcing resources at the click of a mouse.

Recommendations for a Great Web DesignerWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone, at (239) 400-0622, or email:

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Social Media Secrets

Five years ago, no one could have ever imagined the phenomenon social media would become. In fact, social media has opened a networking gateway. Millions upon millions of people rely on social media services every day. With that being said, people, businesses, and marketers are trying to uncover social media secrets. Their goal is to use this networking phenomenon to their advantage.

Are There Really Social Media Secrets?

The secret behind social media is really no secret at all. Social networking works so well because it provides the normal individual with the same tools a larger company would have for communicating to a large group, all at once. You see, the power of social media is not the fact that you can talk to a single person, but the message you send is seen by hundreds at the onset. If someone is intrigued by your message, it can then be shared with their network of friends, on and on. So, the question becomes, how do you create a message that people will want to share consistently? This is the beginning of understanding social media secrets.

The First Big Secret

To be successful on any social network, you will need to know some secrets that allow many people to utilize these networks successfully. In fact, a large number of individuals that utilize social media consistently do not understand how it works and why it’s so effective. To understand this, you’ll need to know one of the biggest social media secrets, and that is ‘talking and listening. Many people and businesses use social networks consistently, but they run into a problem because they only use one part of the big secret. They either talk too much, or they listen and don’t talk. If you truly want to be successful on social networks, you must learn how to do both.

The Second Big Secret

The second biggest secret is not to always talk about you. In fact, people don’t always want to hear about you. Although you would like to talk about yourself all day long, you are not the main reason others use social networks. Once you begin to understand this, you will be a lot more successful at reaching your target audience and providing them with exactly what they’re looking for. You see, if you listen and participate consistently, you will be able to eventually read between the lines and find out that people are actually looking for something. Once you find out what that something is, all you need to do is provide it.

It’s important to realize that social media is here to stay. This is a network that will continue to grow consistently. The sooner you become aware of many of the social media secrets available, the sooner you’ll be able to have success when it comes to social networks. By understanding the information provided above, you will have a better understanding of what you’ll need to do to become part of the social media phenomenon that is taking place today.
Pragmatic Web Designer Shares His Social Media Secrets

Dr. John P. Elcik, IV
The Pragmatic Web Designer

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Get Answers with Social Media

Social MediaIt used to be that all answers to your questions could be found on Google. Then, when Google became overrun with junk sites and advertisements, Wikipedia became the guru of choice. But even Wikipedia won’t give you the answer to every question you have. Sometimes the information is too ancient, or sometimes you don’t want the facts; you want an opinion. So what better place to turn to than social media?

Social media is great for the following types of questions:


Heading to San Antonio and want to know where to find authentic Tex-Mex? Wikipedia won’t help you and Google is full of sponsored ads. So instead of doing a fruitless search, post a query on your Facebook page, and within hours your followers will have chimed in with a variety of suggestions, depending on your appetite, allergies, and budget.

When you want an opinion or suggestion, ask your social media network. They tend to enjoy giving help and assistance, and the resulting information may be more appropriate to your circumstance than a review written by a nameless, faceless entity.

New technology questions

Your brand-new video camera won’t boot up after the last charge. You could spend an hour or two on the manufacturer’s website, searching the FAQ pages for an answer. You could google the problem, but all the answers you get are for the previous model. So you send out a plea for help from the Tweetiverse, and within minutes you have a handful of suggestions, as well as the site to go to for expert help.

Google often doesn’t help much with tech questions because there either aren’t enough answers out there to make it to the first page of the search results, or the resulting pages are all scams, junk sites, or sponsored posts for services that will fix your camera for a small fee. That’s why you can often save time by asking your network first.

References and referrals

Looking for a great handyman in Manhattan can be like looking for a needle in a haystack. You can go through the Yellow Pages or check online, but are any of these guys any good? To know for sure you need a personal reference or referral, and that’s where your social media network can really help out. Post a Facebook query or tweet it out there, and you’ll get answers that will steer you in the right direction.

We often think of social media as a way to just hang out with our friends and colleagues, but it is actually one of the greatest examples of the wisdom of crowds. Take advantage of it, and save time, too.

Get Answers with Social MediaWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone, at (239) 400-0622, or email:

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The Power of Social Network Marketing

When you have a business, your goal is to make a profit. Often, earning that profit involves offering a product or service for sale. But how do you let prospective customers know that you have a product for sale? They can’t buy it, after all, if they don’t know about it. That’s why most business owners find it necessary to advertise.

However, many business owners shy away from advertising; you might even be shuddering at the thought already! The high price of advertising is one reason why so many dread having to deal with it. After all, the idea is to make a profit, not spend money! The good news is that it is possible to advertise without spending money. While it may take some cash investment to get your business to the level that you wish, you can promote your products and services without spending any money at all.

Suppose this is piquing your curiosity, then good! It takes an agile mind and an adventurous heart to run a business! One of the easiest ways to promote your business is online – and you can do it without spending a penny. Online social networking websites are readily available at no cost, and millions of people are using them. Almost everyone who has the internet available to them is a member of at least one of these sites.

Now, when you think of social networks, you most likely think of connecting and reconnecting with friends and family. While personal relationships are more frequently seen, social networking has become a huge advantage for businesses. Some social networks are exclusively for business. If you have a small business, especially an online business, there are several ways that you can use these sites to increase your traffic and sales.

While most social networking sites are more focused on developing friendships and relationships, as we mentioned, some are designed primarily for business. You can use these sites to build relationships with other business owners by sharing your information and interests. By building relationships with other business owners with similar interests, you can gain valuable contacts that can lead to increased business opportunities. At the very least, you’ll make friends that you can share your concerns and bounce ideas off.

While social networks like LinkedIn are a great way to connect with other business owners, that doesn’t mean that other social networking sites can’t be great for promoting your business as well. Even though Facebook and Google + may have originally had personal interaction as their focus, they both have very active business pages that can be used to interact with your clients and prospective customers.

When joining one of these online networking sites, you’ll first create a profile for yourself, giving you a profile page. Be careful when creating your personal profile; people who use these sites for personal friendship and relationships dislike feeling like someone is marketing to them. Use your personal profile page to meet new people. But once you’ve got your personal page, you can create business pages separate from your personal contacts. Everything you do on your business page can be “shared” on your personal page without directly marketing it towards your friends.

When you join a social network site, you create the opportunity to generate a lot of interest in your product or services. That makes the time you spend on social networks worth it! Look for people to connect with that will help you grow. The generated interest that you create in your business will translate into more focused traffic, translating into sales.
Social Media

Dr. John P. Elcik, IV
The Pragmatic Web Designer