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Social Media Secrets

Five years ago, no one could have ever imagined the phenomenon social media would become. In fact, social media has opened a networking gateway. Millions upon millions of people rely on social media services every day. With that being said, people, businesses, and marketers are trying to uncover social media secrets. Their goal is to use this networking phenomenon to their advantage.

Are There Really Social Media Secrets?

The secret behind social media is really no secret at all. Social networking works so well because it provides the normal individual with the same tools a larger company would have for communicating to a large group, all at once. You see, the power of social media is not the fact that you can talk to a single person, but the message you send is seen by hundreds at the onset. If someone is intrigued by your message, it can then be shared with their network of friends, on and on. So, the question becomes, how do you create a message that people will want to share consistently? This is the beginning of understanding social media secrets.

The First Big Secret

To be successful on any social network, you will need to know some secrets that allow many people to utilize these networks successfully. In fact, a large number of individuals that utilize social media consistently do not understand how it works and why it’s so effective. To understand this, you’ll need to know one of the biggest social media secrets, and that is ‘talking and listening. Many people and businesses use social networks consistently, but they run into a problem because they only use one part of the big secret. They either talk too much, or they listen and don’t talk. If you truly want to be successful on social networks, you must learn how to do both.

The Second Big Secret

The second biggest secret is not to always talk about you. In fact, people don’t always want to hear about you. Although you would like to talk about yourself all day long, you are not the main reason others use social networks. Once you begin to understand this, you will be a lot more successful at reaching your target audience and providing them with exactly what they’re looking for. You see, if you listen and participate consistently, you will be able to eventually read between the lines and find out that people are actually looking for something. Once you find out what that something is, all you need to do is provide it.

It’s important to realize that social media is here to stay. This is a network that will continue to grow consistently. The sooner you become aware of many of the social media secrets available, the sooner you’ll be able to have success when it comes to social networks. By understanding the information provided above, you will have a better understanding of what you’ll need to do to become part of the social media phenomenon that is taking place today.
Pragmatic Web Designer Shares His Social Media Secrets

Dr. John P. Elcik, IV
The Pragmatic Web Designer

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Effective Web Design

Building your online business takes more than just having a nice-looking website. You need to use proven methods of bringing customers to your company. Fortunately, there are many simple yet powerful secrets that you can employ in your web design, marketing strategy, and all aspects of your business to bring in the most customers without spending a lot of money to do so. Finding your way to online success begins with understanding your business and how to reach the most amounts of potential customers.

The stopping point for many online businesses is generally the lack of knowledge in how best to handle all aspects of their marketing, from solid web design to reaching customers through publishing solid content. Understanding the secrets of making your business more successful starts with a few good tips to get you on the right path.

Effective Web Design

Why do many successful online businesses have similar websites? There is a reason for that beyond what you might believe. One of the simplest yet most effective secrets to creating an effective web design for your business understands that many customers are creatures of habit themselves. Having similar navigating systems means that they don’t have to hunt around to find your products, information, and checkout to pay for the items.

Making your website similar to other successful sites means less effort for customers to find what they want and purchase. It’s amazing just how many sales are lost in the last few seconds because a customer quickly grew tired of having to find the checkout. Keeping things simple and familiar helps you with your sales.

Who Looks at Ads?

A decade or so ago, many people who were getting on the internet would look at every ad, pop-up, and promotional banner that appeared in front of them. Today some programs literally keep many types of ads from appearing at all. And though it seems every web page is still flooded with adverts, they don’t register as much as they had before.

Understanding that the power of ads is not what they once were means using them more creatively in your web design, marketing them with more subtlety when you promote your business on other web pages, and being more skillful in your approach. Ads still work, there’s no question about that, but those that get the most for their ads are generally not the ones who spend the most. They understand how to use them more creatively and effectively.

Content is King

Content is one of the best and simplest secrets to bringing the most customers to your web page. Providing good, solid, informative content turns your online business into a resource, not just a place where customers occasionally drop in to purchase something. Providing good information regularly is vital to bringing in new customers and keeping those who purchased from you before contacting your website.

The few secrets to good web design, advertising, and content scratch the surface of your online business potential.
Pragmatic Web Designer on Effective Web Design

Dr. John P. Elcik, IV
The Pragmatic Web Designer

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Tips for Pragmatic Web Site Design

Pragmatic offers website design, graphic design, website hosting and search engine optimization
A website functions as the main headquarters for your online business, so it only makes sense that you want it to be both functional and enticing. That means sticking with the best possible principles of design to make it appealing to a wide range of persons. Here are a few tips for making sure your site rates high from the user’s perspective.

First impressions do count! The homepage must be the most appealing page on your site. Make the site navigation system as clear as possible. Visitors should be able to find their way around your site with ease. Avoid complicated flash menus; you want your navigation to be simple enough for a child to understand. If visitors aren’t able to find what they’re looking for in less than 5 seconds, they’re likely to go elsewhere.

While we’re talking about navigation, simplicity is key. Make sure that site users can easily see where they are on your site. If they’ve browsed themselves down a few levels deep, you want them to be able to see where they are to avoid confusion. Site search is a very important element on a website to add a search text field placed on the top of the web page.

Create a unique, trusting relationship with your visitors. Add testimonials from satisfied clients. Add contact information to your site footer so that visitors can easily find it. Provide a physical address, phone and e-mail options. Anticipate information like pricing that they need and make it easy to find. Transparency is good for your business.

Go easy on colors and images. Do not use more than 2-4 colors when designing to look professional. Consider using the logo’s color palate. Also keep in mind that your site will load more quickly with fewer pictures, which means potential customers are more likely to stay on the page. Any images that must be on the page should be optimized for size using an image editor. Make the image file size as small as possible to speed up your site load time.

Be careful with the length of pages. Big blocks of text are uninviting to readers. Seeing a solid wall of text on a page is one of the quickest ways to get a visitor to head off to another website. Instead, use clear headings and break your text up into smaller, easier-to-read paragraphs and you’ll find that visitors are more likely to actually read your content.

Always check compatibility across all the major browser platforms. Obviously, appearance is important. Your website might look perfect in Firefox, but if it looks bad on Chrome and Opera, visitors will be hitting the back button – meaning you’re losing out on potential earnings.

Do you know what a splash page is? These are those pages you see on many websites that have some pretty picture and the words “Click Here to Enter Site”. Avoid the flashy splash page! They are a waste of your bandwidth and a time waster for the visitors to your page. When someone comes to your page, they want to see the value right from the start, not fancy graphics.

Avoid using an overabundance of banner ads on the header and sidebars of your site. Most people don’t pay them any attention, anyway – in fact, it’s been shown that as the internet matures, web surfers are developing “banner blindness”, where they simply don’t notice banners anymore. You’ll be better off supplying your followers with epic content that has relevant text links to your affiliate offers.

Finally, think long and hard about using audio on your site – and then just say no! There are two big reasons for this. First, many people do their web-surfing at work; unexpected audio can get them in trouble. Secondly, even when surfing at home, people multi-task. They may be watching TV or listening to music while they visiting your site; your choice of music might not be as enjoyable for them as what they were already listening to. What’s more, if they spend more than a couple of minutes on your site – which you hope they do – having the same tune loop over and over can get really annoying. If you absolutely must have audio, make sure that the controls for muting it are easy to find.

Use a sitemap to improve web page navigation and also search engine optimization. Listing the pages on a website is a user-friendly feature.

Tips for Pragmatic Web Site DesignWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone, at (239) 400-0622, or email: jelcik@identityXperts.com.