Planning your web design budget
Every website is different, making pricing an “art” more than a “science” with web developers using many methods to determine the cost of web design. There are four common types of web design pricing today: Hourly rates, Project price, Package rates, and Per page. Below we describe each of the common methods for website pricing. If you already have a requirements list for your website, ask for a quote.
A prevalent way for web designers to charge is by the hour. Depending on the experience, your location, and many other factors, the hourly rate can be anywhere from $10 outsourced overseas to $200 per hour for a high-level consultant! It is is a vast difference, but you can find both and everything in between.
The important thing is to remember – you do “get what you pay for.” Make sure the web developer is worth the rate they charge. Always check with the designer’s past clients. Standard hourly rates:
- Student/Offshore: $10-$30/hour
- Freelancer: $35-$100/hour
- Expert Consultant: $50-$200/hour
- Company: $75-$150/hour
Per project pricing
Many web design firms will give you a set price to complete your project. It can be a good option. Make sure you have a thorough and complete requirements list before you begin the project. A good design firm will break out each proposal section with a list of features, specifications, and assumptions for each section of your website. Please make sure you get it in writing, so you both have clear expectations. Typical pricing for projects:
- Outsourced Offshore: $500 – $15,000
- US Designer: $3,000 – $20,000
- US Web Design Firm: $5,000 – $50,000
Many web designers will have pre-made packages that are usually cheaper than the project model. The drawback of packages is that they try and fit your business into a pre-made website that might not have all the bells and whistles a custom site has. Most designers, however, will have a flat package rate then allow you to request customization at an additional charge. Package rates at Pragmatic Web Design begin at $299 for up to 3 pages.
Per page pricing
Some web designers charge a flat rate per page; this can range from as low as $50 to $200 per page. This pricing is usually for basic static brochure websites that do not require a lot of custom features. The per-page price may go down with a bulk discount depending on the number of pages you need. Typically, designers with less experience are the ones who usually charge per page prices.
In this day and age, a company needs to have an online presence and a corporate brochure site. A “brochure” site means a website that serves as an online brochure that gives general information about your company’s products and services. A brochure site does not have complex database programming, e-commerce, or lots of interactivity. It serves as an online advertisement that features graphic design. These websites may start for as little as $500 or be as high as $2,500.
E-commerce, Corporate or Commercial websites can range from very simple to very complex. There are quite a few things to consider when preparing to budget. More complex sites feature a greater level of interactivity and database integration. You may need a private intranet for employee communication and document sharing, or an extranet to share information and track vendors and customers. If you choose the lowest price possible, you will probably not get any qualified providers to respond. These websites usually start around $5,000 and can go as high as $25,000 depending on the complexity. Sites can go as high as $100,000.
If you have a requirements list for your website or would like to develop one, call 239-400-0622 or email firstname.lastname@example.org a request for a quote. At Pragmatic Web Designer, we make estimating a project easy. Package pricing is online, and our other rates are $50 an hourly or $100 a page. A requirements list is the basis for project proposals.
When it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. You can reach us by phone at (561) 543-2892 or email: jelcik@identityXperts.com.