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List Building Strategy #3 – Article Marketing

List BuildingNow that you have an opt-in form on every page of your blog and a dedicated opt-in page, it’s time to start getting traffic. One of my favorite strategies is article marketing. The basic idea is to write a short article, include a resource box with a link to your blog and opt-in page and then submit it to some of the popular article directories.

You’ll get some traffic directly from those sites, but the real purpose of this strategy is to allow other webmasters and bloggers to find your article and publish it on their sites. Whenever that happens, you’ll see a nice increase in traffic to your blog and a boost in subscribers.

What should I write about?

That’s a question I hear quite a bit. You want to write articles that are closely related to your blog. You also want to be very specific in each article. Think about some of the problems and issues your readers are facing… those are the types of topics you want to write about. As your site becomes more popular, this will get easier because your readers will tell you what they want to learn more about. For now, think back to some of the questions you had when just starting out.

Another option is to visit popular forums and look for questions that are asked. You can also browse some of the article directories and look what other people have written about in the category that best relates to your blog.

Once you have your topic, write a helpful article of about 400 to 500 words. Answer the question you started out with or simply share 5 to 7 tips on a topic.

Don’t forget to spend some time crafting your author resource box. This is where you’ll lead readers from the article page back to your blog. I like to include two links. The first goes directly to the home page of my blog, the second to my opt-in page to get readers on my list.

Where should I submit my articles?

Now that you’ve written your article, it’s time to submit it to some of the popular article directories. Below you’ll find a short list of directories I like to use. This is by no means a complete list. As you get more comfortable with article marketing, you’ll find other directories, but this is a good starting point.

  • Ezinearticles.com
  • ArticleBase.com
  • GoArticles.com
  • Isnare.com
  • IdeaMarketer.com
  • ArticleSnatch.com

How many should I write?

If you’re just starting out, a good goal may be to write and submit one article per week. That’s enough to get a small trickle of traffic to your site. Of course, more is always better (provided the quality of your articles doesn’t suffer). If you can manage three articles per week, great! If you’re really ambitious you may even write one per day. I don’t recommend aiming for more than that or you’ll quickly get burned out.

Article marketing is all about consistent effort. Find a number you’re comfortable with and then make sure that come hell or high water you’re getting those articles written and submitted.

List Building Strategy #3 – Article MarketingWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone, at (239) 400-0622, or email: [email protected]

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List Building Strategy #2 – Create an Opt-in Page

List BuildingAfter making sure you have an opt-in form on every page of your blog, I recommend you start working on a dedicated opt-in page. This is a page with the sole purpose of getting people to sign up for your list. It’s a great way to grow your list quickly because you now have a destination you can send people to. Use it in social media posts, articles, guest blog posts, forum posts etc.

Easy URL

Start with an easy to remember URL. If you’d like you can go all out and buy a dedicated domain for your opt-in page, but that’s certainly not necessary. Instead, you can simply pick a short and easy to remember the link. For example, if your site is called gardenblog.com, a good URL for your opt-in page maybe gardenblog.com/signup

Captivating headline

Next, you want to write a compelling headline that will grab your reader’s attention and keep him or her on your opt-in page. Going back to our gardening example, are a few examples of good headlines:

  • Find Out How to Grow Delicious Tomatoes in Half the Time
  • Sign Up Today for Expert Tips from a Gardening Enthusiast
  • Creating a Garden That’s The Envy of the Whole Neighborhood is Easier Than You Think. Sign Up Today for Expert Tips Delivered Straight to Your Email Inbox

Take a look at magazine headlines and other newsletters to get ideas for your own opt-in page. Make your offer sound great, but don’t go overboard. You want to make sure you can deliver on the promise you’re making here.

Keep it short

You don’t need a lot of text on your opt-in page. It’s been tested over and over again and pages that are short and to the point tend to outperform those with long paragraphs of text.

Instead, focus on the benefits. What’s in it for your subscribers? What will they get out of signing up?

Start with a short introductory paragraph, and then move on to what’s in it for your readers. List those benefits as bullet points on your opt-in page.

If you’d like, you can also include an image that relates to the topic of your blog. In our gardening example, I may add an image of a nice looking tomato plant right next to the benefit statements.

Right below that, include the opt-in form.

I like to close with a sentence or two letting my readers know that I look forward to sharing those tips with them. If possible, include a picture of yourself and your handwritten signature. Both elements build trust and will make it more likely that someone will sign up.

Submit button

Of course, your page will include a submit button. It’s often a simple grey button with the words “Submit” on it. I recommend using either a color that goes well with your theme or even better, a bright red button. Good options for wording on the button are “Join Now”, “Get Started” and my personal favorite “Sign Me Up!” If you are using Aweber to create your opt-in form for this page, changing the button can be done right within the web form editor. Otherwise, ask your web designer for help changing this on your opt-in page.

Once your opt-in page is set up, it’s a just a matter of driving traffic to it. You can link to this page from the navigation bar of your blog and from within your posts. You can also use this page in social media posts, on popular forums you participate in and any other form of traffic generation.

List Building Strategy #2 – Create an Opt-in PageWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone, at (239) 400-0622, or email: [email protected]

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List Building Strategy #1 – Your Blog

List BuildingOne of the easiest ways to grow your list is directly on your blog. It makes sense when you think about it. The readers of your blog already know you a little bit and are more likely to trust you with their email address. They have also shown an interest in the topic, simply by reading your blog. This is why before you do anything else, you should start your list building on your blog.

Opt-in Form on Every Page

Start by adding an opt-in form on every single page of your blog. The easiest way to do this is to add it to your navigation sidebar. You’ll get the best response if you add it to the top of that bar (in the upper right or left-hand corner of each page).

Log into your autoresponder account and create a new web form. I recommend using a field to capture the first name of your subscriber and one for the email address. Tweak the form so it’s narrow enough to fit into your sidebar. Include an attention-grabbing headline that invites them to sign up for your newsletter or blog updates. Last but not least, grab the code for the opt-in form.

If you are using WordPress to manage your blog and Aweber to manage your list (which I highly recommend), you have two options here. You can either manually add your form via a widget text field, or you can use the Aweber WordPress plugin.

The plugin will walk you through the steps of including the widget, but the text widget option is very simple to use as well. Log into your WordPress admin area and go to the widget page. Drag a new text widget into your side bar, then just copy and paste the code for your opt-in page in the field and save.

Take a look at your blog and make sure your opt-in form is looking the way you’d like it to. Once it does, your readers will have the opportunity to join your list from any blog post or page on your site.

Encourage Readers to Sign Up In Your Content

Of course it doesn’t stop there. One of the things I do on a regular basis is to encourage my readers to join my list from within my blog posts. There are two different ways you can do this. The easiest way (and often the most effective) is to just ask your readers to sign up from the content of your post. Just work it in there naturally.

The second option is to add another opt-in form somewhere inside or post or toward the bottom. I recommend you only use this on occasion to avoid annoying regular readers. Just sprinkle it in here and there when appropriate.

Doing those two things will greatly increase the number of subscribers you’ll get directly from your blog.
List Building Strategy #1 – Your BlogWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone, at (239) 400-0622, or email: [email protected]