Most of us involved in the internet or online marketing understand the correlation between traffic and sales. The more people who visit your site, the more sales you’re going to have. But just getting traffic to your site isn’t always enough to grow your sales. It’s important to be sure that you’re doing everything you can to maximize sales that you get from the current traffic you have, and to make sure once someone has visited, they keep coming back.
How to get the sale
First of all, rethink how you sell to your customers. Instead of giving a hard sell, always keep in mind how you can best benefit your reader. People are more likely to buy from someone they trust, so write your sales copy as if you were trying to tell a friend about a great product. It will make the reader feel as if you’re talking directly to them.
After you’ve made some sales, try to get testimonials or reviews from your customers. It’s important to put a variety of comments; include the bad with the good. If all you’ve got are string after string of positive comments, it looks phony. The important thing is that people are more likely to trust buying from you when they see that other’s have. It’s called the “bandwagon” syndrome – everybody wants to jump on it!
Use enticing images of your product, showing it in use if possible. When people see something being used, it makes them think of how they could use it for themselves, giving them more incentive to buy.
If you can, offer bonuses for the purchase of your products. Let people see the monetary value of the bonus; they’ll feel more like they’re getting more value for their money.
Don’t forget to ask for the sale! I’ve seen so many sites that have beautiful copy that lists benefits of the product, great bonuses, and lots of convincing testimonials – and then never tells the visitor “Click Here to Buy!” People have a tendency to do what they’re told; it’s human nature. When you see a big red button that says click here – you’re likely to click it! It’s also important that you make it very clear what they need to do to purchase. Make sure the link is big and obvious.
Keep them coming back
Once you’ve made the sale, you want to make sure you don’t lose contact with the customer. If they’re happy with their purchase, they’re more likely to buy from you again. Even if someone hasn’t purchased from you before, if you can get them to return to your site over and over, you’re much more likely to make a future sale. Don’t let these potential customers slip away!
A frequently updated blog on your site is one way to keep them coming back. Talk about issues that are important to your customers; talk about updates to the product, new ways to use it, or new products that they might be interested in. But not just that; if applicable, talk about yourself and let them know there’s a real person out there behind what you’re selling. They’re more likely to trust you, which means they’re more likely to buy your products.
Another way to keep people connected is by way of a forum. This is a very effective way of bringing people back to your site and keeping them engaged. It also gives them an easy way to talk directly to you about questions about your products, which increases the trust factor like nothing else.
While increased search traffic is always a worthwhile goal, optimizing your sell rate and increasing customer loyalty are ways to maximize your income without relying too heavily on the search engines. It’s the threefold approach that will lead to your success.
When it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone, at (239) 400-0622, or email: jelcik@identityXperts.com.