Your business needs a strong web presence to be successful in the Age of Information and that your website is integral to your web presence. However, do you realize the importance of good web design when it comes to your business brand? That’s right – it’s not just enough to have an aesthetically pleasing site with good content. Good design is more complicated than that, and it can mean the difference between having an effective or ineffective website. Want to know why design is so important? Here is how a good website design creates a great impression:
Professionalism
When you take shortcuts, it shows. Don’t make the mistake of taking shortcuts with your web design. Sure, your teenage cousin knows a thing or two about creating websites. Still, unless he can create a top-notch, professional-looking site for your business, your site is just going to look amateurish. And your site visitors will get the impression that you are an amateur—spring for a good website design.
Navigation
Good design creates an effortless experience for your site visitors. You don’t want people to have to work or make guesses to find their way around your site. By providing them with straightforward, simple, and well-organized site navigation, you are giving your visitors the impression that you care about catering to them. You are also ensuring they can find (and read!) all of the valuable content you have on your site.
Branding
Your website design should be in line with your business branding in every way – from the colors to the fonts. That means that good web design, with your brand in mind, will elevate your brand and increase brand awareness, thereby creating a lasting impression for your visitors.
Attention-grabbing
You have a minimal window of time in which to grab new site visitors’ attention and pique their interest enough to want to stay and explore for a while. Studies show that a first impression in the web world may take as little a fraction of a second to form. Good web design will snag your site visitors and enable you more time to get your message through to them. In a world where first impressions are so vital, you must invest in sound design.
When it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: jelcik@identityXperts.com.
