If you are responsible for marketing your business, then you’ve no doubt come across the task of choosing a logo. While it may be tempting to avoid the difficult (and sometimes costly) process altogether in favor of putting your marketing investment elsewhere, you should know how grave a mistake that would be. Your business success counts on you having an effective business logo. Need some convincing? Here are three reasons why you cannot afford to pass up a logo for your business:
Your logo is the staple of your brand
If you know anything about business marketing, then you must know that branding is central to any marketing concept or campaign. To take that even further, your logo is the unifying factor of your business brand. It represents everything you want to convey about your business with your brand, including your business scope and purpose, your mission statement, your target audience, and your product or service. If you are lacking a logo, then you are lacking a very powerful spokesperson for your business.
Your logo represents your business, even in tight spaces
Effective marketing is a numbers game. Given the widely variant array of marketing mediums, it only makes sense that you use every avenue possible to grow your business brand. Many marketing mediums are space-limited (not to mention expensive in regards to size), and you therefore need a powerful marketing tool that can work in even the tightest spaces. Your business logo will represent your business when a paragraph of text simply won’t do – on everything from business cards to classified ads to coupons to letterheads.
Images speak more loudly than words
A number of hard-to-ignore marketing studies show, time and time again, that people respond better to images than they do to text. Not only are people more attracted to images initially, but they stay engaged with images longer and remember images longer than they do text. That means that no matter how great your business slogan or brand message is, it is simply no match for a great logo image. Using that knowledge, in a market where your competitors are sure to have a logo, can you really afford not to have one?
A lot goes into building your brand, and your business logo is one of your most powerful branding tools. Don’t skimp when it comes to creating, growing, and strengthening your brand.
When it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone, at (239) 400-0622, or email: [email protected]