Chances are you’re putting a lot of time, energy, and effort into your blog or website. Are you getting the results that you want? Are you achieving your online business goals? If not, you may not be making the most of your website or blog.
Test, Test, and Test Some More
The best way to make the most of your website or blog is to test what works and what doesn’t. There are many different things you can check and ways to test. You can test headlines, test calls to action, and test different content formats.
For example, your audience may respond more energetically to video content than they do to print material. Or maybe reviews are preferred over “how-to” articles. Testing is the only way to know what your audience is responding to. Once you know, then you can adapt your strategies and tactics. Split testing is often the easiest method to test.
Analytics is almost a website or blog essential. It tells you who visits your site, how long stayed, and what pages navigated. Analytics can also tell you the organic keywords used, or the link used, to find your website. Google Analytics is a free tool that makes it easy to create an account and then literally cut and pastes a piece of code into your site’s code.
Just cutting and pasting code isn’t enough, though. You also need to review the analytics and base your strategy and decisions on the information. For example, if you find out that the majority of your visitors come from the south, then you might create more content, promotions, and offers that appeal to that region.
If you’re not encouraging participation, comments, and interaction, then you’re missing out. Create systems and opportunities to connect and allow conversation. Blog commenting is a start.
However, the posts need to ask questions and motivate responses. Even more, you want to reply to comments in a thoughtful manner that drives more comments and feedback. Plug-ins that create forums, chats, and social media participation are another means to facilitate engagement.
To make the most of your website or blog, you want to create a more reliable connection with your audience and visitors. By testing, using analytics to track the results, and by creating opportunities for conversation, you’re able to take your site to the next level. It strengthens your relationships with your audience and helps increase traffic, opt-ins, as well as conversions and sales.
When it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: jelcik@identityXperts.com.