You’re changing the name of your blog. You just gave birth to a baby boy. You’re heading to Chicago for an upcoming trade show. You are releasing a new online product. All these are perfect opportunities to use your social media networks to help share important announcements far and wide.
When you have something that you want to share with the widest possible audience, leverage your networks – all of them. Here are some tips to make sure your news gets the attention it deserves:
Don’t be afraid to post it more than once
Particularly on Twitter, stuff gets lost in the noise. If people don’t catch it the second you post it, it may be gone forever. Use a tool like Tweriod.com to see when most of your followers are online, and post during those times. And post it a couple of times over the course of a day or so. Those who already read the original post will just delete it without thinking twice about it.
Create an opportunity to connect
Turn a newsy announcement into a way to engage with your audience. Instead of just saying “My new product launches next week,” say, “Check out this sneak peek of my new eBook that I’m launching next week. Let me know what you think!” Or, “My daughter is here – here’s her birth photo. Guess her birth weight and the person who’s closest will win a free 30 minute consultation with me.” People are looking for new and different. Give it to them.
Talk about the news before it happens
Telling people about what you have in progress not only helps them feel engaged, it also serves as a subversive way to promote yourself without sounding promote-y. Say, “Just finished the last chapter for my eBook. Have you signed up for early notification?” Or, “I’m interviewing so-and-so next week for my next online class. Do you have any burning questions you’d like answered?”
Interconnect your social media networks
Place an announcement on Twitter that sends your followers over to your blog to read more. Record an announcement on YouTube and then post it on Facebook. The stronger the interconnections between the spokes of your network, the stronger the overall network.
Forget about press releases and publicists, and don’t sit back and wait for the newspapers to find you. Instead, you can do the promotion yourself by leveraging the members of your network.
When it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone, at (239) 400-0622, or email: jelcik@identityXperts.com.