Now that you have an opt-in form on every page of your blog and a dedicated opt-in page, it’s time to start getting traffic. One of my favorite strategies is article marketing. The basic idea is to write a short article, include a resource box with a link to your blog and opt-in page, and then submit it to some of the popular article directories.
You’ll get some traffic directly from those sites, but the real purpose of this strategy is to allow other webmasters and bloggers to find your article and publish it on their sites. Whenever that happens, you’ll see a nice increase in traffic to your blog and a boost in subscribers.
What should I write?
That’s a question I hear quite a bit. You want to write articles that are closely related to your blog. You also want to be very specific in each piece. Think about some of the problems and issues your readers are facing. Those are the types of topics you want to write. As your site becomes more popular, this will get easier because your readers will tell you what they want to learn. For now, think back to some of the questions you had when just starting.
Another option is to visit popular forums and look for questions asked. You can also browse some of the article directories and look at what other people have written.
Once you have your topic, write a helpful article of about 400 to 500 words. Answer the question you started with or share 5 to 7 tips on a topic.
Don’t forget to spend some time crafting your author resource box. Here is where you’ll lead readers from the article page back to your blog. I like to include two links. The first goes directly to the home page of my blog, the second to my opt-in page to get readers on my list.
Where should I submit my articles?
Now that you’ve written your article, it’s time to submit it to some of the popular article directories. Below you’ll find a shortlist I like to use. My list is by no means complete. As you get more comfortable with article marketing, you’ll find other directories, but this is a good starting point.
How many should I write?
If you’re starting, a good goal may be to write and submit one article per week. That’s enough to get a small trickle of traffic to your site. Of course, more is always better (provided the quality of your articles doesn’t suffer) if you can manage three items per week, great! If you’re ambitious, you may even write one per day. I don’t recommend aiming for more than that, or you’ll quickly get burned out.
Article marketing is all about consistent effort. Find a number you’re comfortable with and then make sure that come hell or high water, you’re getting those articles written and submitted.
When it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: jelcik@identityXperts.com.