Growing your list can seem like a lot of work. You’ve got to write articles each week, guest blog, be active on social media sites, etc. Once you stop doing all those things, your list will stop growing as well. Or will it? Not if you put a few things in place that will allow your list to grow virally and passively.
Does that mean that you can sit back and count your subscribers/money? Of course not! What it will do, however, is give you some leverage and make sure that your lists are growing faster.
I’ll share two methods of growing your list virally with you. Both are quick and easy to implement, yet incredibly powerful. Take a little time to read the following paragraphs and, more importantly, implement what you’re learning.
Word of Mouth Advertising
One of the easiest and best ways to get your list to grow virally is to ask your current subscribers to recommend it to others. It makes sense. They are interested in what you have to say and like what you’re emailing them about (or else they would unsubscribe in an instant). The chances are that they have friends and colleagues that are interested in the same things.
Ask them to recommend you to family and friends. An easy way to do this is to include a little note or a P.S. in your email messages. Please don’t do it every single time, but make a point to have it on occasion. Here’s a basic example:
Thanks so much for subscribing to my gardening newsletter. If you enjoy it and find value in my tips, consider recommending my blog and this newsletter to family and friends who also love gardening. Just send them here to sign up:
[insert link to your optin page]
That’s all it takes to grow your list virally. Give it a try this week and see if you don’t see an increase in subscribers.
Give Them Something to Share
Another option is to give your readers something they can share with others interested in a similar topic. It could be a report, or a small printable, like a planting calendar (using the gardening example again). Use a call to action to invite readers to sign up for your newsletter.
Once your report is ready, upload it to your website and then ask your readers to spread the word about it. Tell them they are welcome to email the report to others, post it on Facebook, tweet about it, etc. In other words, get your readers to help you spread the word.
Extra Tip – One last idea for you…Include a note in your report that anyone is welcome to share it. It will make the information even more viral, and who knows, over time, it will spread far and wide across the web, continually sending new subscribers your way.
When it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can reach us by phone at (561) 543-2892 or email: jelcik@identityXperts.com.