Planning your web design budget
Every website is different, which makes pricing an “art” more than a “science.” This being the case, all web developers use different methods to determine the cost of web design. There are four common types of web design pricing used in the industry today: Hourly rates, Project price, Package rates and Per page. Each of the common methods for website pricing is described below. If you already have a requirements list for your website ask for a quote.
A very common way for web designers to charge is by the hour. Depending on the experience, your location, and many other factors, the hourly rate can be anywhere from $10 outsourced overseas to $200 per hour for a high-level consultant! This is a huge difference but you can find both and everything in between.
The important thing is to remember – you really do “get what you pay for.” Make sure the web developer is worth the rate they charge. Always check with the designer’s past clients. Common hourly rates:
- Student/Offshore: $10-$30/hour
- Freelancer: $35-$100/hour
- Expert Consultant: $50-$200/hour
- Company: $75-$150/hour
Per project pricing
Many web design firms will give you a set price to complete your project. This can be a good option. Make sure you have a thorough and complete requirements list before you begin the project. A good design firm will break out each proposal section with a list of features, specification and assumptions for each section of your website. Make sure you get it in writing so you both have clear expectations. Common pricing for projects:
- Outsourced Offshore: $500 – $15,000
- US Designer: $3,000 – $20,000
- US Web Design Firm: $5,000 – $50,000
Many web designers will have pre-made packages that are usually cheaper than the project model. The drawback with packages is that they try and fit your business into a pre-made website that might not have all the bells and whistles a custom site has. Most designers, however, will have a flat package rate then allow you to request customization at an additional charge. Package rates at Pragmatic Web Design begin at $299 for up to 3 pages.
Per page pricing
Some web designers charge a flat rate per page, this can range from as low as $50 to as much as $200 per page. This pricing is usually for basic static brochure websites that do not require a lot of custom features. The per page price may go down with a bulk discount depending on the number of pages you need. Typically, designers with less experience are the ones who usually charge per page prices.
In this day and age, it is essential for a company to have an online presence as well as a basic corporate brochure site. A “brochure” site simply means a website that serves as an online brochure that gives general information about your company products and services. A brochure site does not have complex database programming, e-commerce, or lots of interactivity. It basically serves as an online advertisement that features graphic design. These websites may start for as little as $500 or be as high as $2,500.
E-commerce, Corporate or Commercial websites can range from very simple to very complex. There are quite a few things to consider when preparing to budget. More complex sites feature a greater level of interactivity and database integration. You may need a private intranet for employee communication and document sharing, or an extranet to share information and track vendors and/or customers. If you choose the lowest price possible you will probably not get any qualified providers to respond. These websites usually start around $5,000 and can go as high as $25,000 depending on the complexity. I say usually; as sites can go as high as $100,000.
If you have a requirements list for your website or would like to develop one; call 239-400-0622 or email [email protected] a request for a quote. At Pragmatic Web Designer we make estimating a project easy. Details on package pricing are provided in detail online. Our other rates are $50 an hourly or $100 a page. Project proposals can be made based on a requirements list.
When it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone, at (239) 400-0622, or email: [email protected]