A domain name may be thought of as digital real estate. The analogy works well. Domain names function as a home location for internet traffic coming and going. Locations, like land, are unique and vary in quality. And if you have a prime piece of real estate efforts to develop the property (build a website) become easier. Picking an address is a personal choice. If picking a great domain name/location is a key to success on the internet, How will you stand out?
Know Your Value: Domain Names as Digital Real Estate