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5 Basic Ways to Help Your Website Become SEO Friendly

PromotionIf you are responsible for developing a website for your business, then you should know the fundamentals of effective web design. One behind-the-scenes success factor for any website is that of search engine optimization (SEO). Search engine optimization is the process of making your site as visible and relevant as possible to search engines so that it ranks as highly as possible when people are using the web to find products or services related to your business. Here are five basic ways to help your website become SEO friendly:

Optimize your graphics

Search engines do not recognize graphics (even graphics with text and Flash graphics, for that matter). Therefore, if your pages are image-heavy, the search engines are missing out on a lot of what makes your site relevant to site visitors. Optimize all of your graphics by adding descriptive alt tags.

High-quality content

When search engines “crawl” your site, they populate the content in a way that enables them to determine the relevance of your pages. Therefore, if you want your website to rank highly for searches related to your business, your content should be well-written and targeted to your audience.

Keywords

Keywords and keyword phrases are terms that web users might use to query a search engine for your business product or service. In addition to loading your content with high-quality keywords, you should also use relevant keywords when titling your pages and writing your page descriptions and headers. Use an online service like Google’s free keyword tool to find keywords that may be most effective for your purposes.

An SEO-friendly URL

Your site’s URL should be short, concise, and descriptive of your business brand. It is a good idea to use relevant keyword phrases in your URL to make it as SEO-friendly as possible.

Site structure

Search engines need your help in identifying relevant content on your site. One of the best ways to do that is to structure your website in a way that flows and is easy to follow from page to page. Your sitemap should make sense logically and should efficiently lead to any and every relevant page of your website.

5 Basic Ways to Help Your Website Become SEO FriendlyWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: jelcik@identityXperts.com.

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5 Tips to Help Your Website Load Faster

Web DesignWhen it comes to your website, you must consider more than just design. Some factors determine whether or not your site visitors will stay to explore or leave without so much as a goodbye. One thing that can make or break your website’s success is the amount of time it takes for your pages to load. After all, web surfers are a finicky bunch; they lose interest quickly if they can’t move around your site quickly and efficiently. So, what steps can you take to prevent page load lag? Here are five tips to help your website load faster:

Cut out unnecessary coding

Bulky coding slows downloading speed because browsers must read through everything as they load your pages. Therefore, just going through your coding to eliminate unnecessary white space and tag elements can reduce the amount of time it takes for your pages to load.

Enable caching

PHP caching will store images and other vital information from your site on visitors’ computers when it is downloaded the first time so that your site visitors can subsequently retrieve that data in the blink of an eye.

Trim your images down

Graphics take much longer to load than text, so you should be strategic about your use of them. There are a few things you can do to trim down your images. First, assess the pictures you are using to determine which are necessary, and then keep only those. Second, scale the images down if you can (as smaller images will load faster than larger images). Third, if you have a page with many photos (an online catalog page, for example), then you can give each image its page instead of including all of the pictures on one, slow-loading page.

Optimize your database

There are numerous ways you can optimize your database to decrease your site’s load times. Simple search the web for “database optimization” to learn the details of how to get optimal performance out of your site by optimizing your database.

Find a new host

Believe it or not, the distance you are from your host affects how quickly your site loads. You can decrease your page load time by simply choosing a host that is nearby.

Additionally, some of the cheaper hosting companies use inferior equipment. This can significantly delay your site load. Consider upgrading.

5 Tips to Help Your Website Load FasterWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: jelcik@identityXperts.com.

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The Differences between HTML and WordPress

WordPressIf you are responsible for developing a website for your business and you know very little about web design, then you may find that the various choices you have when it comes to building your website can be quite confusing. After all, how do you choose between a WordPress site and HTML when you don’t even know what those terms mean? If you are having a hard time sorting through the jargon and deciding which option is right for you, then you’ve come to the right place. Here to help is this rundown of the differences between HTML and WordPress:

Coding versus using a template

One of the most definitive differences between WordPress and HTML has to do with how you execute your site creation. HTML (HyperText Markup Language) is a programming code (or language) that you use to design static web pages from scratch. For example, in an HTML document, you would see something like this:

…representing a single line of text with bold text. If you don’t know what all of that means, then you would need to learn HTML to write the code. Otherwise, you could create HTML pages on a platform like Dreamweaver (in which case you should still know a thing or two about coding). WordPress, on the other hand, is a platform for building dynamic web pages (we’ll get to the difference between static and dynamic later), using a template-based format that allows you to easily create websites by adding content and dragging/dropping features you want on your pages.

Static versus dynamic

HTML pages are static, meaning they stand alone and stay the same unless you go in and manually change them. That means that if you want to change the look or feel of your entire website, you will have to open up the file for each page manually and make the necessary changes separately. WordPress pages are dynamic, meaning they are all stored in a single database and linked together in that way that allows you to make style changes with just a few simple clicks from a single user interface. (It is worth mentioning that you can also create static pages using WordPress if you so desire).

Closed source versus open source

HTML is a closed source, meaning only you (or the person who wrote the code) can make changes to, or embellish, the code. This is relatively limiting unless you have a very skilled coder on hand. WordPress is an open-source platform, which means that anyone can develop additions (like plugins) that you can apply to your site to make it better-looking, more functional, and highly customized.
The Differences between HTML and WordPressWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: jelcik@identityXperts.com.

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How a Good Website Design Creates a Great Impression

Web DesignYour business needs a strong web presence to be successful in the Age of Information and that your website is integral to your web presence. However, do you realize the importance of good web design when it comes to your business brand? That’s right – it’s not just enough to have an aesthetically pleasing site with good content. Good design is more complicated than that, and it can mean the difference between having an effective or ineffective website. Want to know why design is so important? Here is how a good website design creates a great impression:

Professionalism

When you take shortcuts, it shows. Don’t make the mistake of taking shortcuts with your web design. Sure, your teenage cousin knows a thing or two about creating websites. Still, unless he can create a top-notch, professional-looking site for your business, your site is just going to look amateurish. And your site visitors will get the impression that you are an amateur—spring for a good website design.

Navigation

Good design creates an effortless experience for your site visitors. You don’t want people to have to work or make guesses to find their way around your site. By providing them with straightforward, simple, and well-organized site navigation, you are giving your visitors the impression that you care about catering to them. You are also ensuring they can find (and read!) all of the valuable content you have on your site.

Branding

Your website design should be in line with your business branding in every way – from the colors to the fonts. That means that good web design, with your brand in mind, will elevate your brand and increase brand awareness, thereby creating a lasting impression for your visitors.

Attention-grabbing

You have a minimal window of time in which to grab new site visitors’ attention and pique their interest enough to want to stay and explore for a while. Studies show that a first impression in the web world may take as little a fraction of a second to form. Good web design will snag your site visitors and enable you more time to get your message through to them. In a world where first impressions are so vital, you must invest in sound design.

How a Good Website Design Creates a Great ImpressionWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: jelcik@identityXperts.com.

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5 Reasons Why Good Content is Critical for Your Website

PromotionIf you are in the process of developing a website for your business, then you’ve probably heard the phrase, “content is king.” However, do you understand why, exactly, your site’s content is so imperative to its success? Here are five reasons why good content is critical for your website:

Conveys a clear message

It may seem obvious, but many people miss the boat on the concept of getting a message across. It’s not enough to attract attention with a catchy slogan or a slick story. When it comes down to it, those are just words. Back your words up with clear meaning about the purpose and scope of your site. Good content will inform your potential customers about your business, and assure them that they can count on your website to provide the right information.

Lends credibility

High-quality content will help you establish your voice in the industry. When you effectively provide valuable information, you automatically have an air of authority with your site visitors. This type of credibility is what will help make you a web leader.

Keeps people coming back for more

One of the most important jobs your website has is to mediate an ongoing relationship between you and your site visitors. Web page content that is informative, entertaining, and relevant to your visitors’ needs will keep them engaged on the page for longer, and it will also inspire them to check in periodically for new content. Fresh content is a very effective way for you to stay in touch with your audience and develop lasting relationships.

Supports search engine optimization (SEO)

Search engine optimization is a term used for the process of making your site visible and relevant to Internet search engines. Good SEO is how people will naturally find your website when they search the web for a term related to your business product or service. Part of SEO is weaving the right “keywords” into your content; additionally, high quality (relevant) content ranks higher with search engines.

Incites action

Good web content includes a strong call to action that will invite your site visitors to engage even more. Additionally, a call to action will instruct your visitors as to what, correctly, they should do next. This call converts mere visitors into paying customers.

5 Reasons Why Good Content is Critical for Your WebsiteWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: jelcik@identityXperts.com.