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How tо Create а Catchy Business Name

Business Name

If уоu’rе planning tо start а business, уоu generally need tо pay attention tо many things. Thіѕ involves devising а precise plan, arranging fоr finances, personnel recruitment, аnd similar tasks. One оf thе most important parts оf starting а business іѕ giving а name tо іt, whісh wіll serve аѕ thе main identity factor. Since thеrе аrе many businesses оut thеrе іn thе commercial industry, уоu need tо choose а very unique name. Bеѕіdеѕ, along wіth being unique, thе name ѕhоuld аlѕо bе decided ассоrdіng tо thе type оf business уоu аrе going tо carry оut. Anоthеr important thing іѕ nоt tо choose one whісh іѕ similar tо оthеr businesses. Doing ѕо mау get уоu involved іn legal issues аnd ruin business plans.

Creating а Catchy Name fоr Your Business

Real Names оf Owners

Thіѕ іѕ thе most traditional way оf choosing а unique name fоr а tо-bе-formed business. Yоu саn choose уоu name directly оr include уоur partners’. Good examples оf thіѕ kind аrе Mercedes, Porsche, Cadillac, Chevrolet, Ferrari, Tommy Hilfiger, еtс. Yоu wіll surely feel proud tо have уоur name circulated іn аll business matters.

Type оf business

A critical step іn selecting а unique name іѕ tо determine thе type оf business you have. It іѕ better tо choose а name whісh describes thе kinds оf products аnd services thе business іѕ going tо deal іn. Thеrе аrе many good examples аt thіѕ point ѕuсh аѕ Pizza Hut, Burger King, Dunkin’ Donuts, Cafe Coffee Day, аnd similar ideas.

Unique Words

Anоthеr option іѕ tо think оf а unique word fоr уоur business. Yоu mау even choose one whісh does nоt directly give аn idea оf whаt уоur business іѕ аll аbоut. Fоr instance, Apple, Amazon, Windows, Oracle, аnd оthеr names. A one-оf-а-kind name іѕ whаt gives thе company а new identity аnd goodwill. Nеvеrthеlеѕѕ, deciding оn ѕuсh а name іѕ one оf thе most confusing tasks.

Acronyms оr Abbreviations

Many big brands have gone wіth thе rule оf setting аn acronym аѕ а original name. Names wіth abbreviations do create а curiosity аmоngѕt people аbоut knowing thе exact meaning оf thе word. Sоmе оf thе names fоr reference аrе KFC fоr Kentucky Fried Chicken, BBC fоr British Broadcasting Corporation, BMW fоr Bayerische Motoren Werke аnd FIAT fоr Fabbrica Italiana Automobili Torino.

Two Word Combination

A name wіth а two-word combination serves thе purpose оf creating а catchy name fоr thе business. It іѕ better іf thе words аrе ѕоmеthіng thаt wіll show thе brand’s reliability. Sоmе notable companies аrе Accenture – Accent оn thе future, FedEx – Federal Express, Infosys – Information Systems, Procter & Gamble, аnd ѕо оn.

Second-language Words аnd Meanings

In order tо give а different touch tо thе name, уоu саn think аbоut calling thе brand after а name frоm а different language. Examples include Sony – а Latin word fоr ‘sonus’ whісh becomes ‘sound’ іn English, Volvo – а Latin word whісh іѕ referred tо аѕ ‘I roll’ іn English, аnd Volkswagen – thаt іѕ а German reference fоr people’s car.

Spelling Modifications

Spelling modifications іѕ аnоthеr effective way іn whісh уоu саn name а company. Thе pronunciation remains thе same but thе spelling changes, whісh makes thе name аll thе more interesting. Good brands name examples wіth changes іn spelling аrе Topix, Brainz, Moonz, аnd similar оthеr оnеѕ. In ѕuсh cases, thеrе аrе very fewer chances оf thе brand names being identical tо аnоthеr company.

Signs, Symbols, аnd Logos

Thе usage оf signs аnd symbols іn brands names аrе becoming common nowadays. Thіѕ gives аn informal аnd personal touch tо thе name, making іt customer friendly. Yоu саn uѕе аn ‘!’ mark іn thе name, like іn Yahoo!; add а ‘-‘ іn bеtwееn two names, оr include ‘@’ іnѕtеаd оf thе traditional ‘а’. Yоu саn even make а logo fоr уоur business, whісh саn serve аѕ а stamp аnd fоr advertising. Almоѕt аll brands have а logo after оr near thеіr name.

Thеѕе аrе ѕоmе ideas rеgаrdіng how tо create а catchy business name. Choosing а suitable name thе right way wіll сеrtаіnlу help уоur business tо attract more customers. It wіll аlѕо help іn thе advertising purpose. Yоu саn include уоur own creative ideas оn naming thе business since уоu аrе thе owner.

How tо Create а Catchy Business NameWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: [email protected]

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Fonts as a Design Element for Websites, Part 1

Web DesignChoosing your font

Fonts like images, beautiful colors, and user-friendly navigation are a design element. A font can either enhance or detract from the theme and feel of your web design. Successful web designers understand this and know or learn which typefaces are most active. The rules in the web environment are anything but arbitrary, so they need to be followed if a website is to engage the reader rather than turn them away.

There are a lot of fonts out there, so many that choosing a font can be overwhelming. The choice is essential, however. Indeed, you want people to read the useful content provided on your site. The intricate details of a font, such as weight, kerning, axes, strokes, and counters affect how we read, although we are rarely conscious of it. Yes, there are thousands of fonts from which to choose, but only a few are thriving on the Web. Readability and availability are issues. First, consider the difference between two popular font types: serif and sans serif.

Serif or sans serif

Serif fonts are fonts that have fine cross lines at the ends of the letters. Because the lines make each character more distinctive, serif text is typically easier to read in print, but generally harder to read on a monitor, particularly at smaller sizes. Serif fonts have used for centuries in printed books, magazines, and newspapers. Consider a serif font for your website if you wish to convey qualities like warm, personal, artistic, distinguished, traditional, conservative, or intellectual. Serif fonts are useful as headings or for text and documents intended to be downloaded and printed. The most common serif font is Times New Roman and just happens to be the default for most Windows-based browsers.

Sans means ‘without’ in French, so naturally, a sans-serif font doesn’t have the embellishments at the end of each stroke. Sans serif fonts generally thought to be better for the Web. This thought was particularly true when computer screens didn’t have a high enough resolution to capture the fine details of the serifs. They could appear blurred and unclear. Even today, on a screen, sans-serif fonts appear more readable. Sans serif fonts convey qualities like technical, fresh, clean, crisp, youthful, modern, or uncluttered. The most popular web font at the moment seems to be Verdana. It is a sans serif font and looks good on both PCs and Macs. Because of this, it is one of the most popular, widely-used fonts on the Web.

Availability constrained by technology.

Some fonts look better on PCs (such as Arial), while others look better on Macs (like Helvetica and Geneva). The range of fonts that webmasters can reliably select for their pages is not as wide as you may think. Even more limiting than avoiding Serif fonts (perhaps less of a requirement with today’s hardware), web designers have long been limited by what fonts website users have installed on their computers.

The list of universally available fonts is slowly growing, with additional fonts such as Cambria and Candara coming into the picture. In an ideal world, all fonts would be loaded onto all systems to open up design possibilities. Until then, conventional wisdom suggests that you use Web safe fonts from the following list.

Serif

  • Times New Roman/ Times
  • Georgia

San Serif

  • Arial Black
  • Arial/Helvetica
  • Comic Sans
  • Tahoma
  • Trebuchet MS
  • Verdana

Monospace

  • Courier New/ Courier

By selecting one or more of these fonts for your website, you will be able to control somewhat how your text will appear in most browsers. Using Cascading Style Sheets, which is the underlying technology used by a web page to control its appearance, web designers can specify a list of fonts. In CSS your font-family code might look something like:

p{font-family: Verdana, Arial, Helvetica, Sans-serif}

The first three fonts are pretty standard, and chances are most computers will have at least one installed, but in case one doesn’t, you provide the generic sans-serif font for the browser to use.

Technology advances

Google Web fonts are fantastic free resources for web designers, as seen at the LearnWebDevelopment and Fox News sites. A web with web fonts is more beautiful, readable, accessible, and open. Web fonts are a newer approach that makes it quick and easy for everyone to use a broader selection of web fonts, over 500 font families, and counting. Google’s API service makes it easy to add Web fonts to a website in seconds. The service runs on Google’s servers, which are fast, reliable, and tested. Google provides this service free of charge. [Author’s note: To learn how to add Google Web fonts in WordPress themes the right way, optimized for the performance go to Http://www.wpbeginner.com/wp-themes/how-add-google-web-fonts-wordpress-themes/.]

Breaking the rules

Occasionally, there will be times when the “artist” in us desires to break the design rules. Thus, if you want to ensure your text displays in a specific font, you will need to make that text an image. Just be aware that if you’re going to make any changes to the content at all, you’re going to have to edit the image itself, which is much more tedious than going in and writing text. Do this sparingly as search engines won’t recognize the text in the picture. Using images for your document will also increase the download time of your pages. However, there are places where it’s appropriate to use an image to display text. A good example would be your company logo.

Remember, you are the designer.

While fonts may not seem as important as a design element as color and graphics, thoughtful consideration should go into your selections. The fonts will convey important information about your company, products, and services. They will help visitors successfully navigate your site and interact with you. Most importantly, the right fonts will contribute to your site’s overall visitor experience. If it’s positive, people will read your content, and you have made the right choices.
Fonts as a Design Element for Websites, Part 1Dr. John Elcik is the Pragmatic Web Designer. He is passionate about the application of web technologies to marketing communication issues. His specialties include web design, social media, and customer relationship management technologies. His search for the “right” font has been a pragmatic one. It has never been about looking for something unique and distinctive that expresses his particular aesthetic taste. Instead, “appropriateness” is the acid test that guides his choice of font. His favorite fonts are: Takoma, among the san serif, faces for body text, and Georgia, among the serif faces for headings. Typefaces that have several weights (light, regular, bold, etc.) and cuts (italic, condensed, etc.) work are good choices to become your personal “workhorse.”

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How to Encourage Your List to Grow Virally

List BuildingGrowing your list can seem like a lot of work. You’ve got to write articles each week, guest blog, be active on social media sites, etc. Once you stop doing all those things, your list will stop growing as well. Or will it? Not if you put a few things in place that will allow your list to grow virally and passively.

Does that mean that you can sit back and count your subscribers/money? Of course not! What it will do, however, is give you some leverage and make sure that your lists are growing faster.

I’ll share two methods of growing your list virally with you. Both are quick and easy to implement, yet incredibly powerful. Take a little time to read the following paragraphs and, more importantly, implement what you’re learning.

Word of Mouth Advertising

One of the easiest and best ways to get your list to grow virally is to ask your current subscribers to recommend it to others. It makes sense. They are interested in what you have to say and like what you’re emailing them about (or else they would unsubscribe in an instant). The chances are that they have friends and colleagues that are interested in the same things.

Ask them to recommend you to family and friends. An easy way to do this is to include a little note or a P.S. in your email messages. Please don’t do it every single time, but make a point to have it on occasion. Here’s a basic example:

Thanks so much for subscribing to my gardening newsletter. If you enjoy it and find value in my tips, consider recommending my blog and this newsletter to family and friends who also love gardening. Just send them here to sign up:
[insert link to your optin page]

That’s all it takes to grow your list virally. Give it a try this week and see if you don’t see an increase in subscribers.

Give Them Something to Share

Another option is to give your readers something they can share with others interested in a similar topic. It could be a report, or a small printable, like a planting calendar (using the gardening example again). Use a call to action to invite readers to sign up for your newsletter.

Once your report is ready, upload it to your website and then ask your readers to spread the word about it. Tell them they are welcome to email the report to others, post it on Facebook, tweet about it, etc. In other words, get your readers to help you spread the word.

Extra Tip – One last idea for you…Include a note in your report that anyone is welcome to share it. It will make the information even more viral, and who knows, over time, it will spread far and wide across the web, continually sending new subscribers your way.

How to Grow Your List VirallyWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can reach us by phone at (561) 543-2892 or email: [email protected]

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Monetizing Your List to Make Money from Day 1

List BuildingWe’ve talked quite a bit so far about setting up your first list for your blog. What we haven’t talked much about is how to go about making money from that list. A question that gets asked quite a bit is when to start mailing the list and when to start sending offers (for your products or affiliate products). The answer is simple. You should do both from day one. Let me walk you through a simple step by step plan to follow your first few autoresponder messages.

The thank-you page

Before we move to the actual email messages you’ll send to your subscribers, let’s talk about the thank you page. It is the page your readers will land on after they submit their name and email address. Most people will thank their readers for signing up and let them know that they will receive a welcome email in just a few minutes.

What they are missing out on is a great money-making opportunity. Think about it. These people just proved that they trust you and are ready to learn more about a particular topic. Allow them to do that by adding an offer to your thank you page.

For example, if I’m building a list about growing tasty tomatoes, I might recommend a little eBook about growing tomatoes organically on the thank you page.

Your welcome email

The next place to monetize is within your welcome email. It is the email that goes out to your readers as soon as they are signed up. Welcome them and let them know what they can expect over the coming weeks. If you’d like, share a quick little tip or link to a great blog post you’ve written.

Last but not least, repeat on the thank you page the offer that you’ve made. You’ll be surprised how many readers will take you up on the proposal this second time around.

Alternating good content and solo offer emails

From there, you want to email your readers a mix of great content and offers for various related products. A good rule of thumb is to send one solo email for every three content emails.

A solo email is an email message you write and send out with the sole purpose of getting your readers to buy something. In it, you explain what the product is and why it would benefit them, along with a call to action to have them buy it right now.
Content emails can be a variety of things. You can share some tips and information right in the email, you can link to a couple of useful blog posts you’ve written, or you can even share links to short reports or videos you’ve created.

The goal is to find a balance between sharing content, building a relationship with your readers, and making money off your list.

Monetizing Your List from Day 1When it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: [email protected]

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List Building Strategy #5 – Guest Blogging

List BuildingGuest blogging is a great shortcut when it comes to getting traffic and subscribers for a new blog. Think about it for a minute. There are already some popular blogs out there that have a broad readership. Those readers are interested in what you have to say, the things you blog about, the content you share in your newsletter or autoresponder messages, and of course, the offers you have to make (be it your products or affiliate offers).

How to find guest blogging opportunities

Start with some blogs you already know of in your niche. Look for popular blogs that get at least five comments per post. Comments are a great way to judge how popular a particular blog is.

You can also find blogs by using Google’s blog search engine at http://www.google.com/blogsearch. Search for some of your main keywords and see what posts and blogs come up.

A third option is to use Technorati.com. It’s a directory of blogs, and you can search for posts or entire blogs that fit your criteria.

No matter what method you use, spend some time this week to find about ten popular blogs.

How to approach the owner

If tempted to sit down and email each blog owner about a potential guest blog post, do yourself a favor, DON’T. Instead, spend a little time reading each of these blogs and get in the habit of commenting on it a few times per week.

After a week or two of doing this, the blogger will start to recognize your name, especially if you take your time and write great comments.

Your next step will be to write a great guest blog post. Once it’s all done, email the whole thing to the blog owner. The idea here is to make it easy for them to post it. If the blog post is right there, nicely formatted, and all they have to do is copy and paste it, they’ll be much more likely to do it.

Don’t forget the follow-up.

Once your guest blog post goes live, get a lot more out of each post by spending a little extra time and effort. Keep an eye on the blog, and as soon as you see your blog post on there, tweet about it, mention it on Facebook, and bookmark it on a few social sites like delicious. Create a little extra buzz and traffic for both you and the blog owner.

And that’s a good thing. The more traffic and attention the guest post gets, the more traffic your blog gets. More importantly, the blog owner will notice your efforts and the positive effect your guest blog post has on his blog. Once that happens, your chances of being invited back for more guest blog posts go way up.

List Building Strategy #5 – Guest BloggingWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: [email protected]

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List Building Strategy #4 – Social Media

List BuildingSocial Media is an excellent way to build your list. Just by participating in those popular sites, you are making a list of sorts. On Facebook, they are called friends; on Twitter; they are your followers, etc. Now your goal is to move as many of them as possible into your list of email subscribers.

Start with whatever social media accounts you already have a presence. I’ll quickly walk you through the two big ones (Facebook and Twitter) and then talk about niche-specific social media sites. Of course, all of these tips and suggestions work just as well on other social media sites.

Facebook

Facebook is excellent for list building. It’s easy to connect and make friends with other people interested in similar things. From there, you want to start a conversation with those people. Share quick tips and ideas, ask questions, etc.

A simple, indirect way to build your list on Facebook is to link to a new blog post you’ve written occasionally. Provided you have a signup box on every page of your blog; you’ll start to see signups each time you do this.

You can also post your opt-in page link directly and ask people to join. I find this works best if I have some “goodie” to give them. A short report, a small collection of recipes, or a unique coupon code all work well. My Facebook friends can get this goody sent to their email inbox if they sign up for my list.

Twitter

Again, start with your profile. If you have an opt-in page set up, use that link in your twitter profile and encourage readers to click through to sign up for your list. From there, you can start occasionally promoting your opt-in form from within your tweets.

For example, if you publish a weekly newsletter, let your readers know that you’re working on putting this week’s edition together. Tweet your progress, including a link where anyone can sign up to get a free copy.

Niche-specific sites

Depending on what niche you’re in, you’ll also find specific social media sites on these topics. For example, Etsy and Ravelry are two big social media sites in the crafting niche. Search around and find similar sites for your niche. A great place to start looking for these is on popular forums. People will often talk about these sites, and of course, you can also post a question asking what areas you should check out.

Once you find one or two niche-specific social media sites, sign up for an account, fill out your profile information, and participate. I recommend establishing a bit of a presence before you start posting links to your blog or asking people to join your list. Instead, be helpful, ask questions, and make friends. After a few days of doing that, you can slip in the occasional link back to your site and mention your newsletter.

List Building Strategy #4 – Social MediaWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: [email protected]

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List Building Strategy #3 – Article Marketing

List BuildingNow that you have an opt-in form on every page of your blog and a dedicated opt-in page, it’s time to start getting traffic. One of my favorite strategies is article marketing. The basic idea is to write a short article, include a resource box with a link to your blog and opt-in page, and then submit it to some of the popular article directories.

You’ll get some traffic directly from those sites, but the real purpose of this strategy is to allow other webmasters and bloggers to find your article and publish it on their sites. Whenever that happens, you’ll see a nice increase in traffic to your blog and a boost in subscribers.

What should I write?

That’s a question I hear quite a bit. You want to write articles that are closely related to your blog. You also want to be very specific in each piece. Think about some of the problems and issues your readers are facing. Those are the types of topics you want to write. As your site becomes more popular, this will get easier because your readers will tell you what they want to learn. For now, think back to some of the questions you had when just starting.

Another option is to visit popular forums and look for questions asked. You can also browse some of the article directories and look at what other people have written.

Once you have your topic, write a helpful article of about 400 to 500 words. Answer the question you started with or share 5 to 7 tips on a topic.

Don’t forget to spend some time crafting your author resource box. Here is where you’ll lead readers from the article page back to your blog. I like to include two links. The first goes directly to the home page of my blog, the second to my opt-in page to get readers on my list.

Where should I submit my articles?

Now that you’ve written your article, it’s time to submit it to some of the popular article directories. Below you’ll find a shortlist I like to use. My list is by no means complete. As you get more comfortable with article marketing, you’ll find other directories, but this is a good starting point.

  • Ezinearticles.com
  • ArticleBase.com
  • GoArticles.com
  • Isnare.com
  • IdeaMarketer.com
  • ArticleSnatch.com

How many should I write?

If you’re starting, a good goal may be to write and submit one article per week. That’s enough to get a small trickle of traffic to your site. Of course, more is always better (provided the quality of your articles doesn’t suffer) if you can manage three items per week, great! If you’re ambitious, you may even write one per day. I don’t recommend aiming for more than that, or you’ll quickly get burned out.

Article marketing is all about consistent effort. Find a number you’re comfortable with and then make sure that come hell or high water, you’re getting those articles written and submitted.

List Building Strategy #3 – Article MarketingWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: [email protected]

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List Building Strategy #2 – Create an Opt-in Page

List BuildingAfter making sure you have an opt-in form on every page of your blog, I recommend you start working on a dedicated opt-in page. Create a page with the sole purpose of getting people to sign up for your list. It’s a great way to grow your list quickly because you now have a destination where you can send people. Use it in social media posts, articles, guest blog posts, forum posts, etc.

Easy URL

Start with an easy to remember URL. If you’d like, you can go all out and buy a dedicated domain for your opt-in page, but that’s certainly not necessary. Instead, you can pick a short and easy to remember the link. For example, if your site is called gardenblog.com, a URL for your opt-in page maybe gardenblog.com/signup

Captivating headline

Next, you want to write a compelling headline that will grab your reader’s attention and keep him or her on your opt-in page. Going back to our gardening example, are a few examples of good headlines:

  • Find Out How to Grow Delicious Tomatoes in Half the Time
  • Sign Up Today for Expert Tips from a Gardening Enthusiast
  • Creating a Garden That’s The Envy of the Whole Neighborhood is Easier Than You Think. Sign Up Today for Expert Tips Delivered Straight to Your Email Inbox

Take a look at magazine headlines and other newsletters to get ideas for your opt-in page. Make your offer sound great, but don’t go overboard. You want to make sure you can deliver on the promise you’re making here.

Keep it short

You don’t need a lot of text on your opt-in page. Keep pages short and to the point to outperform those with long paragraphs of text.

Instead, focus on the benefits. What’s in it for your subscribers? What will they get out of signing up?

Start with a short introductory paragraph, and then move on to what’s in it for your readers. List those benefits as bullet points on your opt-in page.

If you’d like, you can also include an image that relates to the topic of your blog. In our gardening example, I may add a picture of a lovely looking tomato plant right next to the benefit statements.

Right below that, include the opt-in form.

I like to close with a sentence or two, letting my readers know that I look forward to sharing those tips with them. If possible, include a picture of yourself and your handwritten signature. Both elements build trust and will make it more likely that someone will sign up.

Submit button

Of course, your page will include a submit button. It’s often a simple grey button with the words “Submit” on it. I recommend using either a color that goes well with your theme or even better, a bright red button. Good options for wording on the button are “Join Now,” “Get Started,” and my personal favorite “Sign Me Up!” If you are using Aweber to create your opt-in form for this page, changing the button can be done right within the web form editor. Otherwise, ask your web designer for help changing this on your opt-in page.

Set up your options page and begin driving traffic to it. You can link to this page from the navigation bar of your blog and from within your posts. You can also use this page in social media posts on popular forums you participate in and any other form of traffic generation.

List Building Strategy #2 – Create an Opt-in PageWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: [email protected]

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List Building Strategy #1 – Your Blog

List BuildingOne of the easiest ways to grow your list is directly on your blog. It makes sense when you think about it. The readers of your blog already know you a little bit and are more likely to trust you with their email address. They have also shown an interest in the topic, only by reading your blog. Before you do anything else, you should start your list building on your blog.

Opt-in Form on Every Page

Start by adding an opt-in form on every single page of your blog. The easiest way to do this is to add it to your navigation sidebar. You’ll get the best response if you add it to the top of that bar (in the upper right or left-hand corner of each page).

Log into your autoresponder account and create a new webform. I recommend using a field to capture the first name of your subscriber and one for the email address. Tweak the form, so it’s narrow enough to fit into your sidebar. Include an attention-grabbing headline that invites them to sign up for your newsletter or blog updates. Last but not least, grab the code for the opt-in form.

If you are using WordPress to manage your blog and Aweber to manage your list (which I highly recommend), you have two options here. You can Manually add your form via a widget text field, or you can use the Aweber WordPress plugin.

The plugin will walk you through the steps of including the widget, but the text widget option is straightforward to use as well. Log into your WordPress admin area and go to the widget page. Drag a new text widget into your sidebar, then copy and paste the code for your opt-in page in the field and save.

Take a look at your blog and make sure your opt-in form is looking the way you’d like. Once it does, your readers will have the opportunity to join your list from any blog post or page on your site.

Encourage Readers to Sign Up In Your Content

Of course, it doesn’t stop there. One of the things I do regularly is to encourage my readers to join my list from within my blog posts. There are two different ways you can do this. The easiest way (and often the most effective) is to ask your readers to sign up from the content of your post. Just work it in there naturally.

The second option is to add another opt-in form somewhere inside or post or toward the bottom. I recommend you only use this on occasion to avoid annoying regular readers. Just sprinkle it in here and there when appropriate.

Doing those two things will significantly increase the number of subscribers you’ll get directly from your blog.
List Building Strategy #1 – Your BlogWhen it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: [email protected]