If you are in the process of developing a website for your business, then you’ve probably heard the phrase, “content is king.” However, do you understand why, exactly, your site’s content is so imperative to its success? Here are five reasons why good content is critical for your website:
Conveys a clear message
It may seem obvious, but many people miss the boat on the concept of getting a message across. It’s not enough to attract attention with a catchy slogan or a slick story. When it comes down to it, those are just words. Back your words up with clear meaning about the purpose and scope of your site. Good content will inform your potential customers about your business, and assure them that they can count on your website to provide the right information.
High-quality content will help you establish your voice in the industry. When you effectively provide valuable information, you automatically have an air of authority with your site visitors. This type of credibility is what will help make you a web leader.
Keeps people coming back for more
One of the most important jobs your website has is to mediate an ongoing relationship between you and your site visitors. Web page content that is informative, entertaining, and relevant to your visitors’ needs will keep them engaged on the page for longer, and it will also inspire them to check in periodically for new content. Fresh content is a very effective way for you to stay in touch with your audience and develop lasting relationships.
Supports search engine optimization (SEO)
Search engine optimization is a term used for the process of making your site visible and relevant to Internet search engines. Good SEO is how people will naturally find your website when they search the web for a term related to your business product or service. Part of SEO is weaving the right “keywords” into your content; additionally, high quality (relevant) content ranks higher with search engines.
Good web content includes a strong call to action that will invite your site visitors to engage even more. Additionally, a call to action will instruct your visitors as to what, correctly, they should do next. This call converts mere visitors into paying customers.
When it comes to building your brand, your website is one of your most powerful tools. Contact Dr. John Elcik at identityXperts to handle all of your web design needs. We can be reached by phone at (561) 543-2892 or email: jelcik@identityXperts.com.